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    Indiana Tech
   
 
  Nov 20, 2017
 
 
    
2017-2018
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BA 3500 - Advertising


Prerequisite(s): BA 2500 .
Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads and media selection and campaigns. Credit(s): 3 (3 plus 0)



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