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    Indiana Tech
  Jan 18, 2018
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BA 3500 - Advertising

Prerequisite(s): BA 2500 .
Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads and media selection and campaigns. Credit(s): 3 (3 plus 0)

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