Mar 29, 2024  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BA 3500 - Advertising


Prerequisite(s): BA 2500 .
Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads and media selection and campaigns. Credit(s): 3 (3 plus 0)



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