Apr 25, 2024  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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MBA 5220 - Marketing Management


Prerequisite(s): MBA 5000  or MSE 5000 .
A study of strategic market analysis and planning. Specific emphasis will be given to market situation analysis, strategy and program development, and implementation and control of a marketing plan. Credit(s): 3



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