May 03, 2024  
2014-2015 Academic Catalog 
    
2014-2015 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, M.B.A.


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The MBA focuses on examining an organization from a functional strategic approach. This approach includes emphasis on management, marketing, finance, accounting, and economic principles in both the domestic and international marketplaces. MBA students can become immersed in a concentration that best fits their goals. Concentrations are offered in accounting, health care management, human resources, management, and marketing.

Student Learning Outcomes

  1. Students will demonstrate advanced knowledge in the functional areas of business.
  2. Students will be able to analyze business situations, identify external opportunities and threats with a view toward proposing comprehensive strategic recommendations.
  3. Students will demonstrate complex problem solving skills.
  4. Students will be able to apply ethical reasoning to business situations.
  5. Students will be able to communicate effectively in a business setting.

Required Courses


Concentration Courses: 6 Credits


Electives: 6 Credits


Elective courses are any graduate-level business courses offered by the university or accepted as transfer credit.

Total Credits Required: 42


Marketing Concentration


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