| Marketing Research | 2019-2020 Academic Catalog
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Print-Friendly PageMBA 6420 - Marketing Research
Prerequisite(s): MBA5220.
A study of the generation, organization, interpretation, and use of Marketing Information in the business enterprise. The strategic role of Marketing Information is emphasized. Topics covered include: sources of information, research design and implementation, hypothesis testing, and problem-solving/decision-making. Credit(s): 3