|
|||
MBA 6420 - Marketing ResearchPrerequisite(s): MBA5220. A study of the generation, organization, interpretation, and use of Marketing Information in the business enterprise. The strategic role of Marketing Information is emphasized. Topics covered include: sources of information, research design and implementation, hypothesis testing, and problem-solving/decision-making. Credit(s): 3 |
|||
All catalogs © 2025 Indiana Tech. Powered by Modern Campus Catalog™.
|