BA 2140 - Financial Services Marketing

Prerequisite(s): BA 2500.
This course will study the impact of marketing on the financial services industry. An international comprehension of the complexity of the financial services industry and the issues involved in selecting a target market will be analyzed. An international and strategic approach to examining the private sector will be utilized. The course will identify various ways in which a variety of financial services can be classified and retained. An examination of the role of positioning in communicating value to the customer will also be examined. Credit(s): 3 (3 plus 0)