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Apr 19, 2024
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MBA 6400 - International Marketing
Prerequisite(s): MBA 5225 .
This course focuses upon the four decision areas of Marketing: Product Decisions, Pricing Decisions, Promotion Decisions, and Distribution Decisions in a global context. Emphasis will be placed upon a whole-strategy approach to entering global markets. The mechanics of import/export will also be addressed. Credit(s): 3
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