Mar 28, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BA 3320 - Corporate Communication


Prerequisite(s): None.
Corporate Communication covers topics such as intranet/employee communications, multigenerational communication, issues/reputation management, crisis management, and stakeholder engagement. Management, marketing, organizational communication, reputation/brand management, assessing effectiveness of corporate communication are also addressed. Credit(s): 3



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