Apr 24, 2024  
2022-2023 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Degree Offerings
  Degree Options
  Course Descriptions
  General Education
  Undergraduate Academic Regulations
  Graduate Academic Regulations
  Appendix- Academic Updates
  Admissions
  Student Services
  Financial Aid
  Institutional Aid & Scholarships
  Faculty
  Board of Trustees
  Accreditation
  University Policies and Information
  Our Philosophy
  My Portfolio
HELP
2022-2023 Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MSM 5350 - Customer Relationship Management

Prerequisite(s): MBA 5050 .
Students will analyze organizations to develop effective strategies for customer relationship management. Students will evaluate customer touch points to improve customer service and build customer loyalty. Students will develop models to identify and measure individual perceptions to determine real customer needs. Credit(s): 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)