Feb 06, 2023  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog
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MBA 6410 - Salesmanship & Promotional Strategy


Prerequisite(s): MBA 5225 .
An in-depth study of the four major promotional tools:  Personal Selling, Advertising, Publicity, and Sales Promotion. Emphasis will be given to Personal Selling, stressing its role in the firm’s overall promotional strategy, and the Personal Selling Process. Credit(s): 3



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