May 20, 2022  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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MBA 5225 - Marketing and Innovation


Prerequisite(s): None. 
This course explores strategic marketing and innovation. Strategic marketing topics include strategic market analysis, marketing strategy development, implementation of plans associated with the targeted marketing of products and services and their pricing, promotions, and distribution. Innovation topics include design thinking and entrepreneurial marketing. Credit(s): 3.  Credit(s): 3



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