Oct 16, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BA 2500 - Marketing


Prerequisite(s): ENG 1252  or concurrent enrollment.
This course provides a general survey of the field of marketing and its scope and significance in business and policy. The role of the target market in designing product, price, promotion, and distribution strategies is evaluated. The use of traditional, digital, and social media marketing practices are included. 3 credit hours. (3 plus 0) Credit(s): 3 (3 plus 0)



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