Dec 08, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BA 4800 - Public Relations


Prerequisite(s): Junior standing.
Study of principles, cases, and problems to facilitate understanding of the philosophies, objectives, and techniques of public relations in companies, corporations, and institutions. An examination of relations with employees, stockholders, consumers, community, educational institutions, suppliers, dealers, and government. The tools of public relations are examined and applied to case problems. 3 credit hours. (3 plus 0) Credit(s): 3 (3 plus 0)



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