Mar 29, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MSM 5350 - Customer Relationship Management


Prerequisite(s): MBA5000.
Students will analyze organizations to develop effective strategies for customer relationship management. Students will evaluate customer touch points to improve customer service and build customer loyalty. Students will develop models to identify and measure individual perceptions to determine real customer needs. Credit(s): 3



Add to Portfolio (opens a new window)