COMM 3350 - Integrated Marketing Communication

Prerequisite(s): COMM2800; ENG1272.
This course explores integrated marketing communication strategies and executions. Students will understand the appropriate theoretical and practical perspectives of advertising, public relations, and digital marketing. In addition, student will investigate the use of agencies, communication and behavioral aspects of advertising, planning, and decision-making, as well as understand media selection and controls on communication. Credit(s): 3 (0 plus 3)