Fashion Marketing and Management, B.S.

The Bachelor of Science in Fashion Marketing and Management provides students with comprehensive, industry-relevant knowledge based on theory and best practices in the fashion industry. The program prepares graduates for entry-level management careers in fashion retailing, merchandising, product development, marketing, visual merchandising, and buying.

Objectives of the program include offering courses that encourage studied creativity and strengthen critical thinking skills. Students complete a rigorous core of business classes, including marketing and management, and are required to complete accounting and economics classes. Fashion marketing and management courses are taught by experienced faculty committed to the professional development of all students. The curriculum offers engaging hands-on activities, problem-solving opportunities, and teamwork. There are electives offered in the program to allow students to tailor their degrees to satisfy their personal career goals. All students majoring in fashion marketing and management complete a 360-hour internship. This allows them to gain meaningful work experience in supervised and approved fashion internships. Internships may be at local, regional, or international fashion businesses. Study tours to Chicago and New York City provide opportunities to contact potential employers for internships and identify traditional and emerging careers in the fashion industry.

Student Learning Outcomes

1. Students will be able to demonstrate proficiency with common business computer programs including inventory management, presentation, and Web software.
2. Students will be able to demonstrate proficiency in the use of industry terminology in analyzing and meeting client needs through trend forecasting, textile and apparel evaluation, and buying plans.
3. Students will be able to plan and analyze key fashion marketing and management processes through market research strategies, product development, and fashion event planning.
4. Students will be able to demonstrate a working knowledge of visual merchandising and promotions as a means of communicating to the ultimate consumer.
5. Students will be able to demonstrate an understanding of the complexities of the global marketplace in terms of trade restrictions and international business.
6. Students will be able to demonstrate professional presentation skills through appropriate interpersonal communication skills, articulation of knowledge of fashion marketing and management, and the mastery of industry standards, professional practices and appropriate business ethics.
7. Students will be able to demonstrate an astute body of knowledge in fashion marketing and management through exposure to an industry-specific internship and a study tour to either Chicago or New York City.