Nov 23, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Business Administration - Marketing Concentration, M.B.A.


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The MBA focuses on examining an organization from a functional strategic approach. This approach includes emphasis on management, marketing, finance, accounting, and economic principles in both the domestic and international marketplaces. MBA students can become immersed in a concentration that best fits their goals.

Student Learning Outcomes

1. Advanced Knowledge in Business - Students will demonstrate advanced knowledge in the functional areas of business.

2. Strategic Analysis - Students will be able to analyze business situations, identify external opportunities and threats with a view toward proposing comprehensive strategic recommendations.

3. Complex Problem Solving - Students will demonstrate complex problem solving skills.

4. Strategic-Level Ethical Reasoning - Students will be able to identify and evaluate strategic-level ethical dilemmas and apply ethical decision-making techniques to resolve them.

5. Strategic Use of Information Technology - Students will be able to use information technology as a tool for business strategy.

6. Strategic Communications - Students will be able to communicate effectively in a business setting.

Marketing Concentration


Choose two of the following courses:


Total Credits Required: 9


Total Credits Required: 30


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