Mar 28, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [ARCHIVED CATALOG]

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BA 2550 - Personal Selling


Prerequisite(s): BA 2500 .
The history and current status of personal selling, the various types of salesmanship and their requirements, sales personality development, product analysis, psychology of selling and sales strategy. Emphasis will be placed on practical demonstration. Credit(s): 3 (3 plus 0)



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