BA 3460 - Evaluating Start-Up Potential

Prerequisite(s): BA 2460.
Evaluating Start-Up Potential is designed to provide a framework for evaluating the start-up potential of a business opportunity. Students will evaluate the start-up potential of a business idea through structured lab work in entrepreneurial processes, opportunity analysis and financing. The final project requires students to create business feasibility studies and contingency business plans. Credit(s): 3 (3 plus 0)