Oct 02, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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BA 2320 - Social Media Marketing and Communications


Prerequisite(s): BA 2500 .
Creating a social media marketing plan, strategic planning with social media, digital communities, social publishing, social gaming as a channel for marketing communications, social shopping applications, qualitative and quantitative approaches to social marketing research, social media metrics. Credit(s): 3 (3 plus 0)



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