Nov 24, 2024  
2018-2019 Academic Catalog 
    
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2018-2019 Academic Catalog [ARCHIVED CATALOG]

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BA 3300 - Marketing Research & Decision Making

Prerequisite(s): BA 2500 ; MA 2025 .
This course will focus on the development and functioning of marketing systems and the formal tools of decision making. Collection techniques and the analysis of data, as viewed in management information systems, will be reviewed with actual applications and case studies. Credit(s): 3 (3 plus 0)


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