Aug 14, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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BA 3320 - Corporate Communications


Prerequisite(s): BA 2320 .
Corporate communications covers topics such as intranet/employee communications, multigenerational communications, issues/reputation management, crisis management and stakeholder engagement. Management, marketing, organizational communications, reputation/brand management, assessing effectiveness of corporate communications are also addressed. Credit(s): 3 (3 plus 0)



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