Sep 29, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MBA 6400 - International Marketing


Prerequisite(s): MBA 5220 .
This course focuses upon the four decision areas of marketing: product decisions, pricing decisions, promotion decisions, and distribution decisions in a global context. Emphasis will be placed upon a whole-strategy approach to entering global markets. The mechanics of import/export will also be addressed. Credit(s): 3



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