Sep 29, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MBA 6420 - Marketing Research


Prerequisite(s): MBA 5220 .
A study of the generation, organization, interpretation, and use of marketing Information in the business enterprise. The strategic role of marketing information is emphasized. Topics covered include: sources of information, research design and implementation, hypothesis testing, and problem-solving/decision-making. Credit(s): 3



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