OL 4100 - Qualitative Decision-Making

Prerequisite(s): OL 4000.
A review of methods used to collect information to support business decisions, such as customer surveys, employee surveys, focus groups, competitive studies and benchmarking. Topics include designing procedures to obtain unbiased data, scaling methods and analysis and interpretation of data to produce credible results and recommendations. Emphasis is placed on intelligence necessary to support strategic planning activities and initiatives. Credit(s): 3 (3 plus 0)