Dec 07, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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OLM 7002 - Strategic Branding & Public Relations


This course offers an overview of the key elements of branding and public relations (PR) and their role in multinational organizations and global society as a whole. Strategic marketing decisions made at the organizational level and organizational issues affecting the creation and implementation of internal and external PR efforts will be covered.  Credit(s): 3 Application-based course



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