Sep 29, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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SM 4200 - Sport Marketing


Prerequisite(s): BA 2500 .
Application of marketing principles to the sport marketplace.  Emphasis on organizing and analyzing the marketing process, planning the marketing mix, sport as a product, sport consumer markets, and sport sponsorships. Credit(s): 3 (3 plus 0)



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