Dec 06, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BA 3060 - Integrated Marketing Communication


Prerequisite(s): BA 2500  
Integrated Marketing Communications provides an overview of marketing media used to create compelling communications with target customers and stakeholders related to product, price, promotion, and distribution strategies. Project-based learning using traditional, digital, and social media marketing integrated communications are utilized in this course Credit(s): 3



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