Jun 15, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog
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BA 2140 - Financial Services Marketing


Prerequisite(s): BA 2500 .
This course will study the impact of marketing on the financial services industry. An international comprehension of the complexity of the financial services industry and the issues involved in selecting a target market will be analyzed. An international and strategic approach to examining the private sector will be utilized. The course will identify various ways in which a variety of financial services can be classified and retained. An examination of the understanding the role of positioning in communicating the value proposition will also be examined. Credit(s): 3 (3 plus 0)



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