May 10, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog
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BA 2320 - Social Media Marketing & Communication


Prerequisite(s): BA 2500 .
Creating social media marketing plan, strategic planning with social media, digital communities, social publishing, social gaming as a channel for marketing communication, social shopping applications, qualitative and quantitative approaches to social marketing research, social medial metrics. 3 credits (3 plus 0). Credit(s): 3 (3 plus 0)



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