Dec 08, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BA 3500 - Advertising


Prerequisite(s): BA 2500 .
Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads, and media selection and campaigns. 3 credit hours. (3 plus 0) Credit(s): 3 (3 plus 0)



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