Dec 03, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BA 4320 - Web Analytics


Prerequisite(s): BA 2320 , MA 2025 .
This course explores the use of web analytics tools to study the online experience in order to improve it. Also covered are social media analytics features, advanced segmentation displays, multi-dashboard configuration, and using Top 20 reports. 3 credits (3 plus 0). Credit(s): 3 (3 plus 0)



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