Fashion Marketing and Management, B.S.

The Bachelor of Science in Fashion Marketing and Management provides students with comprehensive, industry-relevant knowledge based on theory and best practices in the fashion industry. The program prepares graduates for entry-level management careers in fashion retailing, merchandising, product development, marketing, visual merchandising, and buying.

Objectives of the program include offering courses that encourage studied creativity and strengthen critical thinking skills. Students complete a rigorous core of business classes, including marketing and management, and are required to complete accounting and economics classes. Fashion marketing and management courses are taught by experienced faculty committed to the professional development of all students. The curriculum offers engaging hands-on activities, problem-solving opportunities, and teamwork. There are electives offered in the program to allow students to tailor their degrees to satisfy their personal career goals. All students majoring in fashion marketing and management complete a 360-hour internship. This allows them to gain meaningful work experience in supervised and approved fashion internships. Internships may be at local, regional, or international fashion businesses. Study tours to Chicago and New York City provide opportunities to contact potential employers for internships and identify traditional and emerging careers in the fashion industry.

Student Learning Outcomes

1. Communications and Leadership Skills: Students will be able to give and exchange information within meaningful context and with appropriate delivery and interpersonal skills.
2. Strategic and Critical Thinking Skills: Students will be able to link data, knowledge, and insight together to provide quality advice for strategic decision-making.
3. Focus on the Customer, Client and Market: Students will be able to anticipate and meet the changing needs of clients, employers, customers and markets better than competitors.
4. Interpretation of Converging Information: Students will be able to interpret and provide a broader context using financial and non-financial information.
5. Technological Aptitude: Students will be able to utilize and leverage technology in ways that add value to clients, customers and employers. Students will be able to use information technology as a tool to do essential business tasks.
6. Ethics: Students will be able to apply effective ethical decision-making. Students will be able to apply business-related legal and ethical principles in business and apply them to organizational decision-making.