Business Administration, Marketing Concentration, M.B.A.

The MBA focuses on examining an organization from a functional strategic approach. This approach includes emphasis on management, marketing, finance, accounting, and economic principles in both the domestic and international marketplaces. MBA students can become immersed in a concentration that best fits their goals. Concentrations are offered in accounting, health care management, human resources, management, and marketing.

Student Learning Outcomes

1. Students will demonstrate advanced knowledge in the functional areas of business.
2. Students will be able to analyze business situations, identify external opportunities and threats with a view toward proposing comprehensive strategic recommendations.
3. Students will demonstrate complex problem solving skills.
4. Students will be able to apply ethical reasoning to business situations.
5. Students will be able to communicate effectively in a business setting.
6. Content: Students will demonstrate advanced and holistic knowledge in their respective areas of studies and will be able to integrate and apply that knowledge into practice.
7. Ethics: Students will demonstrate responsibility, accountability, and ethical consciousness in their decision making in academic and professional settings.
8. Communication and Technology: Students will demonstrate advanced written and verbal communication skills and ability to use effectively diverse technology tools to evaluate and communicate data in professional and academic settings.
9. Research and Critical Thinking: Students will have the knowledge of their discipline’s research methods and apply advanced analytical skills and research methods to collect and examine data as well as evaluate their own thoughts, complex situations, and research implications for creative solutions.
10. Diversity: Students will demonstrate an understanding of cultural uniqueness, respect and appreciation for differences, as well ability to capitalize on diverse views in their personal and professional interactions.

Elective Courses are any graduate-level courses (except MBA/MSE/MSOL/MSPSY 5000) offered by the unversity or accepted as transfer credit.