BA 2500 - Marketing

Prerequisite(s): BA 1200, ENG 1252 or concurrent enrollment.
This course provides a general survey of the field of marketing and its scope and significance in business and policy. The role of the target market in designing product, price, promotion, and distribution strategies is evaluated. The use of traditional, digital, and social media marketing practices are included. 3 credit hours. (3 plus 0) Credit(s): 3 (3 plus 0)