BA 3320 - Corporate Communication

Prerequisite(s): BA 2320.
Corporate Communication covers topics such as intranet/employee communications, multigenerational communication, issues/reputation management, crisis management, and stakeholder engagement. Management, marketing, organizational communication, reputation/brand management, assessing effectiveness of corporate communication are also addressed. 3 credits (3 plus 0) Credit(s): 3 (3 plus 0)