Jul 24, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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BA 3320 - Corporate Communication


Prerequisite(s): BA 2320 .
Corporate Communication covers topics such as intranet/employee communications, multigenerational communication, issues/reputation management, crisis management, and stakeholder engagement. Management, marketing, organizational communication, reputation/brand management, assessing effectiveness of corporate communication are also addressed. 3 credits (3 plus 0) Credit(s): 3 (3 plus 0)



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