Jul 19, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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MBA 5220 - Marketing Management


Prerequisite(s): MBA 5000 or MSE 5000.
This course explores strategic market analysis, marketing strategy development, and implementation of plans associated with the targeted marketing of products and services and their pricing, promotions, and distribution. Specific emphasis is given to marketing research, program development and implementation, and evaluation of marketing plans. Credit(s): 3



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