Jul 24, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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MBA 6400 - International Marketing


Prerequisite(s): MBA5220.
This course focuses upon the four decision areas of Marketing: Product Decisions, Pricing Decisions, Promotion Decisions, and Distribution Decisions in a global context. Emphasis will be placed upon a whole-strategy approach to entering global markets. The mechanics of import/export will also be addressed. Credit(s): 3



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