Sep 29, 2022  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog
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MSM 5350 - Customer Relationship Management


Prerequisite(s): MBA 5050 .
Students will analyze organizations to develop effective strategies for customer relationship management. Students will evaluate customer touch points to improve customer service and build customer loyalty. Students will develop models to identify and measure individual perceptions to determine real customer needs. Credit(s): 3



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