Jan 30, 2023  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog
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OL 4100 - Qualitative Decision-Making


Prerequisite(s): OL 4000 .
A review of methods used to collect information to support business decisions, such as customer surveys, employee surveys, focus groups, competitive studies, and benchmarking. Topics include designing procedures to obtain unbiased data, scaling methods, and analysis and interpretation of data to produce credible results and recommendations. Emphasis is placed on intelligence necessary to support strategic planning activities and initiatives. Credit(s): 3



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