Mar 03, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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SM 4200 - Sports Marketing


Prerequisite(s): BA 2500 .
Application of marketing principles to the sport marketplace. Emphasis on organizing and analyzing the marketing process, planning the marketing mix, sport as a product, sport consumer markets, and sport sponsorships. Credit(s): 3



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