Oct 12, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 3060 - Integrated Marketing Communication


Prerequisite(s): BA 2500 
Integrated Marketing Communications provides an overview of marketing media used to create compelling communications with target customers and stakeholders related to product, price, promotion, and distribution strategies. Project-based learning using traditional, digital, and social media marketing integrated communications are utilized in this course. Credit(s): 3



Add to Portfolio (opens a new window)