Mar 29, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BA 3220 - Digital Marketing and Analytics


Prerequisite(s): BA 2500 
Digital Marketing and Analytics explores the importance of data collection, data analysis, and data visualization in digital marketing. The role of digital marketing in integrated marketing communications is reviewed, and emerging digital marketing platforms are discussed. Project-based learning based on business scenarios are utilized in this course. Credit(s): 3



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