Jun 16, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BA 3450 - Customer Relationship Management


Prerequisite(s): BA 2500 
Customer Relationship Management explores the meaning and importance of building customer relationships. Students will design a customer relationship management (CRM) strategy and evaluate methods of CRM to improve product development, marketing strategy, and competitive advantage. Project-based learning based on CRM business scenarios are utilized in this course. Credit(s): 3



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