The program leading to the Bachelor of Science in marketing is based upon a philosophy of total student development. Students choosing this degree program are provided with an education that stresses an interdisciplinary approach. They are exposed to all aspects of the complex and changing business environment with a specific emphasis upon social, cultural and political factors.
The total development objective creates a program blending a business education with that of the liberal arts. All students choosing a degree in business administration take a common core of 10 courses and over 10 courses in marketing courses that provide strong competencies in integrated marketing communication, digital marketing and analytics, business discipline marketing, and communications. Additional courses are required in economics, accounting, math, computer information systems, English, social sciences and humanities.
The program includes sufficient marketing electives to allow students to choose their specializations carefully. In addition, the liberal arts component provides a sound foundation for both behavioral and quantitative business majors through the broadening of the students’ social and cultural backgrounds.
Students in the business administration program gain an in-depth study of all facets of the business world. Students will study accounting, business law, human resource management and management problems and policies.
Classroom discussions are designed to help the student grasp fundamental principles and to motivate utilization of these principles in solving typical management problems.
Students graduating in marketing are qualified to assume positions as management trainees, working toward middle and upper-level management positions in a variety of businesses in marketing, communications, business development, advertising, and other related areas.
Student Learning Outcomes
- General Business Knowledge - Students will demonstrate core foundational knowledge in the field of business.
- Communication and Leadership Skills - Students will be able to give and exchange information within meaningful context and with appropriate delivery and interpersonal skills.
- Strategic and Critical Thinking Skills - Students will be able to link data, knowledge, and insight together to provide quality advice for decision-making.
- Focus on the Customer, Client and Market - Students will be able to anticipate and meet the changing needs of clients, employers, customers, and markets better than competitors.
- Interpretation of Converging Information - Students will be able to interpret and provide a broader context using financial and non-financial information.
- Technologically Adept - Students will be able to utilize and leverage technology in ways that add value to clients, customers, and employers. Students will be able to use information technology as a tool to do essential business tasks.
- Ethics - Students will be able to apply effective ethical decision making. Students will be able to apply business-related legal and ethical principles in business and apply them to organizational decision-making.