Oct 02, 2023  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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BA 2500 - Marketing


Prerequisite or co-requisite(s): ENG 1252 .
This course provides a general survey of the field of marketing and its scope and significance in business and policy. The role of the target market in designing product, price, promotion, and distribution strategies is evaluated. The use of traditional, digital, and social media marketing practices are included. Credit(s): 3



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