Jul 22, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog
Add to Portfolio (opens a new window)

BA 2500 - Marketing


Prerequisite or co-requisite(s): Written Communication general education requirement.
This course provides a general survey of the field of marketing and its scope and significance in business and policy. The role of the target market in designing product, price, promotion, and distribution strategies is evaluated. The use of traditional, digital, and social media marketing practices are included. Credit(s): 3



Add to Portfolio (opens a new window)